E-commerce is rising, but thought to ask why exactly your audience wants to buy online? Despite the fact that the concept of retail stores remains to be very popular?
Even though businesses spend plenty of time attempting to define their buyer personas and ideal customers, they often times overlook the main psychology behind shopping on the web.
Customers don't really buy anything from anyone online. They have a thought process that either encourages the crooks to complete a purchase or drives them to another retailer. For example, products having a big price tag often face an issue in selling online. And then there are products that people would want to get a feel of before purchasing.
But with the changing times, e-commerce has become a way of life and businesses have found a way to suffice the decision-making needs from the customers.
1. Wide range of products to choose from
Having an online store provides you with an opportunity to get past the shelf space issues and can include more inventory into the business.
While it may seem like difficult to most retail business holders, the potential for being offered a variety of products on the web is one of the primary causes of the shift to digital shopping. More and more people today look for brands online instead of stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an internet bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are a number of people who visit physical stores to check a product, its size, quality and also other aspects. But hardly any of them can even make the purchase from all of these stores. They tend to ascertain the same product online instead.
The reason being, the expectation of the competitive pricing. These company is commonly known as bargain hunters.
If it is possible to, offer competitive pricing to your products when compared with that on the physical stores. You could also tend to put several products on every range, on sale to draw the attention of bargain hunters.
For example, Snapdeal provides a 'deal from the day' - when the pricing of items is considerably low in comparison with what they would cost in stores. This makes absolutely free themes think they're bagging a great deal, as well as the sense of urgency round the deal increases the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on something or service before purchasing it.
In physical stores, it's impossible for any shopper to understand what other customers are saying about the products - especially with all the sales people ensuring they hear just the good. And that's one more reason, why they prefer clothing stores.
Offer reviews, ratings or customer testimonials for the products and display them clearly about the product pages. The better the rating, the greater are the odds of it to offer.
4. Ability to check prices
Moving from one brand store to a different can be really tedious. On the other hand, switching sites to compare prices of merchandise from different brands is a lot easier. Apart from the reviews given on different online stores, prices include the next thing that customers try to find.
The best way of doing so is displaying an original price as well as the price that you are offering. It becomes easier for them to notice the difference, so because of this, the chances of these seeking to other retail websites become a lot lesser.
For example, if you are running a winter sale, be sure you display the initial price, the percentage of your offering and the new price on the product pages. And don't forget to highlight the offer in your homepage too.
5. Saving lots of time
Traveling to stores that aren't close by because you want to pay for a certain brand, can be a put-off. That may be the reason why most customers seek to online retailers instead. The ability to search through the products and purchase whatever they want, from wherever they're, saves them plenty of time.
But what these customers generally search for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or a 'standard delivery within seven days of order', keep your delivery information absolutely clear. And if possible, provide them with the ability to pick their delivery date.